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In order to understand the true meaning of “passion”, we have to go back all the way to the 10th century, when it was pronounced as passio (suffering, enduring). By the late 14th century “passion” extended its meaning to ascribe strong emotion or desire. Since then, “passion” represents the real essence of life by appointing both our deepest suffering, as well as pure joy and delight.

The fun part of using the etymological approach is that it helps to connect seemingly incoherent dots, which gives us a better understanding of the whole. By tracking the origin and bringing the meaning of words into the perspective of its time, one often comes to surprising conclusions. What if a meaning we ascribe to a word today, one day meant something completely different? How could this affect the decisions we make every day?

When most people refer to “passion”, they use it to mean strong emotions reflecting an intense desire or boundless enthusiasm. Using the etymological approach, we realized that its original meaning would more be something like “a willingness to suffer for what you love”. At Namara & Smith we are very passionate. Are you?

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